Customer evidence film
Microsoft × Wayve
Scaling embodied AI — from research to real-world deployment
Two years after their first public collaboration. Wayve × Microsoft needed to show how their partnership had evolved. Not in ambition, but in execution.
The focus shifted from explaining embodied AI as a concept to demonstrating what it looks like in practice: at scale, under real-world conditions, and inside production systems being used today.
This film was created to reveal that reality.
The challenge
Wayve is building a generalisable driving intelligence
trained on vast volumes of real and simulated data, iterated constantly, and deployed through complex Azure infrastructure
The challenge was to:
Communicate deep technical systems without oversimplifying
Balance Wayve’s story with Microsoft’s role as platform and partner
Put senior technical leaders on camera in a way that felt natural, credible, and human
Capture real engineering environments while remaining sensitive to IP and security
Created as part of a wider body of Microsoft partnership films produced across the UK, Europe, India, and the US — spanning autonomous driving, education, analytics, and AI infrastructure. All under tight timelines and brand constraints.
We worked closely with Microsoft and Wayve to shape the narrative before filming began — clarifying what mattered, what needed to be shown, and how the story should unfold.
That early clarity allowed filming and post-production to stay focused, calm, and intentional.
The story
The approach
SHIFTING THE STORY FROM POSSIBILITY TO DEPLOYMENT
The narrative centres on:
Proof of progress over time
Visibility into how the system actually works
A partnership that has matured into a global platform
Interviews were treated as conversations, not performances — filmed inside environments that mattered: next to vehicles, within engineering spaces, and in front of real dashboards and tooling.
Motion, grade, and sound were used sparingly and deliberately — to support clarity, not distract from it.
Execution highlights
Documentary-led interviews with Wayve’s leadership and engineering team
Real-world b-roll across offices, vehicles, and development environments
High-resolution screen capture integrated with live-action footage
Story flow used to reveal scale, comparison, and real-world impact — not abstraction
Brand-safe visuals aligned with Microsoft’s global guidelines
Outcome
A crafted film designed for use across Microsoft and partner channels
Microsoft blog and editorial platforms
Partner-owned websites
Event and presentation contexts
The film avoids positioning embodied AI as a finished solution, focusing instead on how it’s being trained, tested, and deployed in real-world conditions today.
The project balanced multiple stakeholders, tight timelines, and brand constraints — shaping a narrative that remained clear, human, and credible under real-world conditions.
Creative Direction & Production:
George Lewis
Director of Photography:
Chris Baker
Narrative, Edit & Post-Production:
Matt Osborne
Start a considered conversation
If you’re exploring a narrative-led film and want it to feel clear, credible, and genuinely human,
a short conversation is often the best place to start.
We’ll ask a few quick questions first — just enough to understand the context, the people involved, and what you’re trying to communicate — so that any conversation we have is focused and useful from the outset.
A calm starting point — no pressure, no pitch.
Not sure yet?
Feel free to explore more of our work,
or get in touch when it feels right.
