Immersive Visual Experiences
BBC Studios × Showcase 2024
A vertical screen designed to anchor the event space
BBC Studios Showcase 2024 brought international partners and buyers to London for the company’s flagship industry event. At the centre of the venue stood a tall vertical screen designed to introduce the space and establish the visual tone of the evening.
The motion content translated the BBC Studios brand into a large-scale screen experience that welcomed guests, carried ambient brand moments across the event, and later transitioned into more energetic visuals for the closing DJ set.
Large architectural screens behave very differently to standard displays. Motion pacing was deliberately slowed so the visuals felt comfortable within the physical space.
The challenge
Designing motion for a screen that dominated the space
Translating brand identity into architectural-scale animation
The vertical screen was a highly visible feature within the venue. Content needed to support the energy of the event while remaining legible from across the space.
Translating BBC Studios visual language into ambient motion
Designing specifically for tall 9:16 architectural display
Maintaining legibility across large viewing distances
Supporting both welcome messaging and atmospheric visuals
Transitioning tone from reception to DJ environment
Animation that works on a monitor can become overwhelming at large physical scale. Movement needed to slow considerably so the screen felt integrated into the environment.
Large-format displays exaggerate movement. Timing and transitions were reduced so the visuals remained comfortable within the space.
The approach
Building a motion system that could evolve across the evening
A modular animation structure supporting different event moments
Rather than designing a single sequence, the content was developed as a flexible system that could shift with the event timeline.
Modular animation loops built from BBC Studios brand elements
Large circular motifs used as spatial visual anchors
Slow pacing designed for architectural viewing distance
Messaging states embedded within ambient visual loops
Abstract sequences developed for the DJ segment
This modular structure allowed the screen to change character throughout the event while maintaining a consistent visual language.
Designing modular motion sequences made it easier to shift the tone of the screen as the evening progressed.
At the core of the identity was a tall vertical screen which became the focal point of the event. The animations looked great within the space.
Laura Southcott | Creative Lead | BBC Studios
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Execution highlights
Motion pacing reduced for large architectural screen scale
Vertical compositions designed specifically for 9:16 display
Brand circles expanded into large spatial graphic forms
Ambient loops designed for extended event playback
Abstract motion sequences created for DJ environment
Outcome
A visual anchor for BBC Studios Showcase 2024
Screen used throughout the full event programme
Welcome content introduced guests to the space
Motion environment transitioned into DJ-led finale
The screen acted as a central visual element within the venue and helped establish the tone of the event from arrival through to the closing moments.
Designing for the physical scale of the display ensured the motion enhanced the architecture rather than competing with it.
Motion Design
Matthew Osborne
Client
BBC Studios
Event
BBC Showcase 2024
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