Flourish in the City
Bringing Addleshaw Goddard’s RHS Chelsea Sponsorship to Life
Premium brand storytelling for a global law firm — delivered with elegance, innovation, and efficiency.
Working with The Allotment, we transformed Addleshaw Goddard’s Flourish in the City sponsorship into a high-impact OOH campaign across London. From Bank station’s travelator takeover to digital posters throughout the Tube network, we delivered animations that elevated AG’s brand presence while staying within tight budgets. By blending AI workflows with traditional craft, we achieved gold-standard results at bronze-level cost.
Event:
RHS Chelsea Flower Show 2025
Brand:
Addleshaw Goddard
Design Studio:
The Allotment
Scope:
Motion design
AI-enhanced animation
VFX
Multi-format mastering
Result:
Premium campaign presence across London, delivered cost-effectively and at scale
A premium result, delivered cost-effectively. Seeing this campaign come to life was a real buzz.
James Backhurst | Founder & Director | The Allotment
“
The Chelsea Flower Show is a celebration of quality, innovation and sustainability.
Andrew Johnston | Managing Partner | Addleshaw Goddard
“
The Challenge
Addleshaw Goddard and The Allotment needed a motion partner who could:
Bring still photography to life — adding natural movement to floral visuals without losing their premium aesthetic.
Deliver across multiple formats — adapting the campaign for travelators, vertical posters, and DOOH screens.
Work within a limited budget — without compromising quality or brand positioning.
Keep approvals smooth — giving confidence to both agency and client at every stage.
The Approach
Working closely with The Allotment, we designed a workflow that balanced premium creative ambition with budget efficiency. By combining AI-enhanced motion with a streamlined After Effects pipeline, we were able to bring still photography to life, deliver dozens of format variations, and keep the brand’s new positioning intact — all within a tight budget and schedule.
AI-ENHANCED MOTION
Premium craft, cost-effective delivery
We used AI workflows to animate still photography of the flowers, creating natural, wind-blown movement that brought the campaign visuals to life. This gave AG a premium result that felt organic, while keeping within the budget.
TYPOGRAPHY IN MOTION
Clarity and impact across every screen
We animated Addleshaw Goddard’s typography and monogram with subtle, refined transitions — ensuring the messaging stayed clear, consistent, and premium across all formats.
SMART PIPELINE
Fast, flexible, and spec-perfect
We built a streamlined After Effects pipeline that combined AI animation with traditional motion design. This allowed us to up-res AI sequences, maintain brand consistency, and export seamlessly into the wide variety of formats needed — from travelators to DOOH screens.
BUILT FOR SCALE
Quick iterations, consistent results
Our approach allowed us to deliver multiple aspect ratios and screen variations quickly. By combining AI workflows with modular motion systems, we ensured rapid turnaround without sacrificing quality or consistency.
The Outcome
Must-See Presence
The campaign made a bold impact across Bank station’s travelator takeover and multiple London DOOH sites, tying AG’s brand to the prestige of RHS Chelsea Flower Show.
Photography Brought to Life
By animating static images with AI workflows, we created natural movement that elevated AG’s floral identity into something living and memorable — without the cost of video shoots.
Consistent Across Formats
Our pipeline produced dozens of aspect ratios and screen variations, ensuring brand clarity and consistency across every placement.
Premium Within Budget
Smart use of AI allowed us to deliver “gold standard” motion outputs on a “bronze” budget — premium execution without premium spend.
Agency & Client Praise
The Allotment described the process as “smooth and collaborative,” while AG received enthusiastic feedback — reinforcing the value of sponsorship through elevated brand presence.
Fast and Scalable
Quick iterations and modular delivery meant assets were campaign-ready in record time, keeping the rollout smooth and stress-free for both agency and client.
Working with Momographics on Addleshaw Goddard’s RHS campaign was a smooth and collaborative process from start to finish.
Their AI-enhanced workflows, combined with traditional motion craft, allowed us to deliver animation that felt premium but stayed within a tight budget. The result was elegant, adaptable, and efficient — a campaign that elevated AG’s brand presence across London’s digital screens, with assets designed to work consistently across every format.
James Backhurst | Founder & Director | The Allotment
“
Project Credits
Creative Direction & Design: The Allotment
Motion Design & Animation: momo.graphics
Client: Addleshaw Goddard
Photography: Andy Grimshaw
Florists: Veevers Carter
Motion that makes campaigns unforgettable
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